Wednesday, February 4, 2009

Grand Slam at the Local Diner

Yeah I was there, I'm not one to pass up a free breakfast, and it's just down the street. A lot of people, but not a mob scene, and a patient security guy running the waiting list. I often go there for a 3 am post-gig coffee anyhow.
While there may not be such a thing as a free lunch, Denny's served nearly 2 million free Grand Slam breakfasts — the chain's signature combination of two pancakes, two eggs, two sausage links and two bacon strips, which usually sells for $5.99 — from 6 a.m. and 2 p.m. at its 1,500 restaurants around the country. (link)
So that adds up to a $12 million stimulus for the working class clientele they serve. Not bad for one day, and one company - certainly more direct than whatever is going on in Washington, in between tax cheats getting confirmed or withdrawing.

1 comment:

Rob Dawg said...

Given the marginal cost of each Grand Slam I suspect the prmotion ultimately cost less than a Superbowl commercial and had a far larger long term benefit.