Obama's Election Ads

OK, someone has to mention that it's really creepy the way Obama is utilizing his family to gain money and favor for his campaign. This has never been done for in such a consistent and overt way. The ad takes you right to a fundraising pitch on the Obama 2012 website. And then in the next breath we are told his family is 'off-limits'; apparently this appeal and a respect for common decency is seen by Team Obama as something exploit.